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Florent Barret

Venture Partner

I started my career in 2007 in banking at BNP Paribas in France, where I
supported three Relationship Managers for handling of their clients.
In 2008, I’ve decided to make a turn in my career outside of banking to
start my entrepreneurship journey and founded PrettyCar, an innovative
no-water car cleaning service company. I’ve gained and learnt a lot from
the experience and it strengthened my entrepreneur mindset.
In 2011, I moved to Singapore, a reputable global place for
entrepreneurship and finance, and started off at Soft Venture, an advisory
firm assisting high-growth companies to accelerate in Asia.
In 2012, I joined Hera Capital*, a growth capital investment firm
focusing on growth capital investments in small-to-mid-sized companies
within the South-East Asian region and Europe. I am thrilled to have over
the last 10 years+ experienced the front-to-back life cycle events of an
investment fund and be able to provide value added support to
Since the beginning of 2021, I started to be involved with Shift4Good. I am
committed and proud to be part of an organisation that helps to reduce
the environmental impact of mobility.

*Florent is an employee of Hera Capital, a shareholder of Shift4Good SAS.

What I Love Doing

I love spending time with my wife and two young children, as well as with the rest of my family split between France, Singapore and Vietnam. I have strong passion in tennis. Since I was young, I have played in competition and have taught tennis in France and the US.


Advanced Master’s degree in entrepreneurship from EMLYON.