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Yann Marteil

Co-Founder & Managing Partner

I started my career in the USA in 1998, where I launched the North American subsidiaries of

Back in France, I became Chief Operations Officer at Hachette Livre (Publishing department of Lagardere) from 2002 to 2006.

Then, I joined Monoprix (retail group) as Business Development Director in charge of M&A (including the acquisition of Naturalia) and all projects of development and expansion in France and internationally.

In 2010, I took over the management of Primavista (leader in baby and school photography) where I migrated the model from BtoC to BtoB and digital.

By the end of 2014, I joined Mobivia (Midas, Norauto, ATU : European leader in car maintenance) as Deputy CEO and Executive Chairman of Via-ID (CVC of Mobivia). I planned and drove the shift towards smart and sustainable solutions and turned Via-ID into an international reference in the ecosystem, with a smart-money approach by being very hands-on with start-ups in portfolio (corporate accelerator, offices in the US, Europe and Asia, partnership with corporate and institutions, etc…).

In July 2020, after spending two years in Singapour for Mobivia, I came back to France to launch Shift4Good!

On top of that, I also founded EverGreen, a sustainable development consulting firm to help companies and communities “to activate sustainable change”. I am also an advisor to BMW Group, Creadev, Solar Impulse Foundation and Hera Capital.

What I Love Doing

I love spending time with my 3 children and with friends. Particularly in Brittany where really are my origins and my heartland. I also love sailing, triathlon, traveling, cooking & tasting wine!


Master in Geography (Paris Sorbonne), MBA @HEC (Major Entrepreneurship) and Master of Political Sciences @Sciences Po Paris.